When we began this natural beauty product endeavor, we vowed that harmful toxins would never make their way into our healthy makeup brand. At Caley, we proudly hold our formulas to the highest standards in clean cosmetics. We promise that we will continue to research ingredients and develop formulas that give you the benefits of other conventional brands without the health risks.
Before we even began developing our clean cosmetics, we made a commitment to never touch what we call our Pirate List or Restricted List of ingredients. This list stays up to date on new research and trends. It goes beyond on beauty brand standards of 'natural' and deeply cares about what you are putting on your skin and ultimately in your body.
We wanted to be as natural as possible from the start. Other beauty brands may claim to be natural while still using synthetic colors and fragrances. Our lab doesn't even allow harsh chemicals or synthetic additives through the door. Components that are known to contribute to deforestation are also not allowed. Neither is are any animal byproducts that may have caused harm. We are extremely careful in sourcing our materials to ensure every element in our natural beauty brand came to us in an ethical, responsible, and sustainable manner.
While it's been tough at times to formulate high-performance beauty products using all natural ingredients, we refuse to give in. You shouldn't have to sacrifice glamour for wellness. Our mission is to prove that efficacious formulas and gorgeous colors can be created from plant-based ingredients.
In honor of skin cancer awareness month and with summer right around the corner, I wanted to share my story.