Last updated: August 11, 2026
Caley Cosmetics, LLC (“Caley Cosmetics,” “Caley,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or use caleycosmetics.com (the “Website”), purchase our products, subscribe to our marketing communications, submit a review, contact us, or otherwise interact with us.
By using our Website, you acknowledge the practices described in this Privacy Policy.
The types of personal information we collect depend on how you interact with us.
We may collect information you voluntarily provide, including:
We do not collect more personal information than is reasonably necessary for the purposes described in this Privacy Policy.
When you visit our Website, certain information may be collected automatically through cookies, pixels, analytics tools, and similar technologies.
This may include:
We use this information to operate, maintain, analyze, and improve our Website and to understand how visitors interact with our products and marketing.
We use cookies, pixels, tags, scripts, and similar technologies to operate our Website and understand how visitors use it.
These technologies may be used for several purposes, including:
Our Website is hosted and operated using Shopify, which uses cookies and similar technologies in connection with Shopify-powered commerce. Shopify's current privacy documentation describes its handling of information collected through Shopify-powered stores and its use of cookies and tracking technologies.
We may also use tracking technologies associated with our marketing and analytics providers, including Meta and Google.
You may be able to control or restrict cookies through your browser settings and, where available, through our Website's cookie controls. Disabling certain cookies may affect the functionality of the Website.
We may use personal information for purposes including:
We use Klaviyo to manage email marketing and customer communications.
If you voluntarily provide your email address or otherwise consent to receive marketing communications from us, we may use your information to send newsletters, promotions, product launches, educational content, and other communications about Caley Cosmetics.
Klaviyo may process information such as names, email addresses, IP addresses, cookie information, website activity, and interactions with our emails on our behalf. Klaviyo's current documentation confirms that its platform can process customer information and tracking data in connection with email and ecommerce marketing.
You may unsubscribe from marketing emails at any time by clicking the “unsubscribe” link included in our emails. Please note that even if you opt out of marketing communications, we may still send transactional or service-related communications, such as order confirmations or shipping updates.
We use third-party advertising and analytics services to understand how visitors use our Website, measure advertising performance, and promote Caley Cosmetics.
These services may include:
These services may collect information about your Website activity through cookies, pixels, and similar technologies. This information may be used to measure conversions, understand Website traffic, create audiences, and deliver or measure advertising.
Depending on applicable law and the technology being used, these activities may constitute “sharing” or “sale” of personal information for purposes of certain state privacy laws, even when we do not sell customer information for money.
You may be able to limit certain forms of personalized advertising through your browser, device settings, advertising platform settings, or applicable privacy controls.
We use Stamped.io to collect and display customer product reviews.
When you submit a review, we may collect information associated with your review, such as your name or display name, email address, review content, rating, photographs, or other information you choose to provide.
Reviews may be displayed publicly on our Website and may also be used in our marketing materials, including social media, email, advertising, and other promotional materials, subject to the terms presented to you when submitting the review.
Please do not include sensitive personal information or information about another person in a public product review.
We may disclose personal information to third parties when reasonably necessary to operate our business and provide our products and services.
These third parties may include:
We may also disclose information when necessary to protect our rights, property, safety, customers, or others; investigate fraud or security concerns; enforce our policies; or comply with applicable law.
We do not sell customer lists to data brokers.
If Caley Cosmetics is involved in a merger, acquisition, financing, sale of assets, reorganization, bankruptcy, or other business transaction, personal information may be transferred as part of that transaction, subject to applicable law.
We retain personal information for as long as reasonably necessary to provide our products and services, fulfill the purposes described in this Privacy Policy, comply with legal and accounting obligations, resolve disputes, enforce agreements, and protect our legitimate business interests.
Retention periods vary depending on the type of information and the reason it was collected.
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.
However, no method of transmitting or storing information electronically is completely secure. We cannot guarantee absolute security.
Caley Cosmetics offers products that may be marketed to families, parents, and children, including our Caley Girls collection.
Our Website is intended to be used by parents, guardians, and other adults. We do not knowingly collect personal information directly from children under 13 without appropriate parental involvement or consent when required by applicable law.
We encourage parents and guardians to supervise children's use of the Internet and our Website and to contact us if they believe a child has provided us with personal information without appropriate permission.
If we learn that we have collected personal information directly from a child under 13 in a manner that violates applicable law, we will take reasonable steps to delete that information.
We do not knowingly use children's personal information for behavioral advertising.
Depending on where you live, you may have certain rights regarding your personal information.
These rights may include:
Not all rights apply in every state or to every consumer, and certain legal exceptions may apply.
You may opt out of marketing emails by clicking the unsubscribe link in any marketing email we send.
If we offer SMS/text-message marketing in the future, we will provide the required notice and consent process and will provide instructions for opting out of those messages.
You may be able to control certain cookies and interest-based advertising through your browser, device settings, cookie controls, or applicable opt-out mechanisms.
Where required by applicable law, we will honor recognized opt-out preference signals such as the Global Privacy Control.
If you are a California resident, the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), may provide you with additional rights regarding your personal information.
These rights may include the right to:
Depending on how you interact with us, we may collect categories of personal information including:
We may collect these categories from you directly, automatically through your device or browser, through our ecommerce and marketing platforms, and through service providers that assist us in operating our business.
We may disclose these categories to service providers and business partners for the purposes described in this Privacy Policy, including order fulfillment, customer service, marketing, advertising, analytics, reviews, security, and Website operations.
To submit a privacy request, please contact us using the contact information below.
We may need to verify your identity before completing certain requests. We will only use information provided for verification to process your request and as otherwise permitted by law.
If you use an authorized agent to submit a request on your behalf, we may require appropriate documentation establishing the agent's authority.
We will respond to verified privacy requests within the time required by applicable law.
If you disagree with our response to a privacy request and applicable law provides an appeal right, you may request an appeal by contacting us.
Our Website may contain links to websites, applications, social media platforms, or other services operated by third parties.
We are not responsible for the privacy practices of third-party websites or services. We encourage you to review their privacy policies before providing personal information.
If you interact with Caley Cosmetics through social media platforms, information you provide or interactions you have on those platforms may be governed by the privacy policies and terms of those platforms.
We may receive information that you choose to make available to us through social media platforms and may use that information in accordance with this Privacy Policy and applicable law.
Caley Cosmetics is based in the United States. If you access our Website from outside the United States, your information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.
Privacy laws in those locations may differ from the laws in your country of residence.
We may update this Privacy Policy from time to time to reflect changes to our business, Website, technology, legal requirements, or privacy practices.
When we make changes, we will update the “Effective Date” at the top of this Privacy Policy.
We encourage you to review this Privacy Policy periodically.
If you have questions about this Privacy Policy, our privacy practices, or wish to exercise applicable privacy rights, please contact us:
Caley Cosmetics, LLC
San Antonio, Texas
Email: hello@caleycosmetics.com
