a new wave of natural
Drench your skin with a luminous glow all year 'round. Because sand, sun, and sea is an attitude.
shop lips
Draw attention to your mouth without even trying. Natural lip makeup expertly formulated to soften lips for supple plumping effects. Our non toxic lip makeup uses colors designed to enhance your complexion for smiles that bring the sunshine everywhere, day & night.
shop face
She always looks so glowy. Is what they'll say even mid-winter with these healthy makeup compacts. Multi-tasking beauty products to highlight, bronze, blush, and somehow always finding the perfect lighting. The go-to natural face makeup that's effortless. Mineral makeup has never looked so flawless.
shop eyes
Catch the eye of everyone that goes by. Natural eye & brow makeup crafted by veteran makeup artists to frame the face. Using non toxic ingredients to softly accentuate eyes, define shape, and vibrantly bring out color. Limit gazing time, your eyes will be captivating.
Hey, Caley Babe!
Escape with us to paradise, where vibrancy and sustainability go hand in hand. We walk on the brighter side and live life in color. We sometimes skip spin class for happy hour but like to drink matcha when checking the morning news. We live where winter doesn’t exist because palm leaves and pineapples flood our news feeds. Where a tropical state of mind and a little sunless tanner makes it summer all year ‘round. We live in a world where harmful chemicals aren't necessary, a place that nobody questions us when we claim to be mermaids. We believe when you find products that you enjoy using that are also the healthy choice, you’re making moves worth celebrating. We all have the power to create the life we want. Better yet, a life of wellness. When you work hard, make healthy choices, and enjoy every bit of it, you’re living life sunny side up.
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Galentine's Checklist
It doesn’t matter if you're taken or single, throwing a Galentine’s soiree is the sweetest way to make sure your girlfriends feel the love instead of being left lonely
Label Decoder
There are literally thousands of harmful chemicals lurking in your beauty products. That's why we’ve posted a list of our never-ever use gross toxic ingredients.