Non-toxic formula
EWG score 1-2
Probiotic-powered
Cruelty free
Family made
For Little Ones
Our products are non-toxic, and specifically formulated for young, developing skin and backed by ingredients that parents trust and kids love.
No harmful chemicals, synthetic dyes, or fragrances. Just clean, skin-supportive ingredients - so kids can play, explore & glow. Every formula is EWG-safe, cruelty-free, and made to nurture developing skin from the very first swipe.
WHAT'S INSIDE
WHAT'S INSIDE
A skin-soothing agent that calms irritation, supports cell renewal, and leaves skin feeling smooth and comfortable.
Lipid molecules that restore and strengthen the skin's natural barrier, locking in moisture and protecting against environmental stressors.
A multitasking form of Vitamin B3 that visibly reduces pores, evens skin tone, and boosts overall skin clarity and radiance.
A plant-based retinol alternative that smooths fine lines and firms skin without the irritation.
A brightening antioxidant that evens tone and protects against daily environmental stress.
Building-block amino acids that boost firmness and help restore a smoother, more resilient look.
Clean beauty for you
The same trusted ingredients - formulated for adult skin that deserves better. No synthetic dyes, no harmful chemicals. Just clean, skin-supportive ingredients that actually work
"Every lipstick is mixed, poured, and packaged right here — by us."
More than 60 years ago, my grandmother began selling cosmetics — starting a family legacy that would shape everything we do. What began as a passion for beauty became a lifelong commitment to creating products that help people feel confident, cared for, and seen.
As the family grew, so did our vision. When I became a mom, beauty took on an entirely new meaning. Watching my daughter Catalina grow curious about makeup, and welcoming baby products into our daily routine, made one thing clear: every stage of life deserves products that are thoughtfully made, safe, and truly special. So we built exactly that.
Good Questions
Caley makeup is designed for kids and tweens, so it is a perfect first makeup for curious young girls. Every formula is gentle, buildable, and made with clean ingredients that are safe for developing skin, whether it is for dress-up play, a recital, or just getting ready alongside mom.
Yes. Our baby lotion and balm are made with food-grade natural ingredients and probiotic technology that supports a healthy skin barrier. They are hypoallergenic, free from harsh chemicals, and gentle enough for newborn skin, and many parents find them helpful for soothing eczema-prone and easily irritated skin.
Unlike many drugstore products that rely on synthetic fragrances, dyes, and petroleum derivatives, every Caley formula is clean, cruelty-free, and made with skin-loving botanicals and probiotics. Everything is developed and manufactured in our family-owned green beauty facility in Texas, so we have full oversight of how each product is made.
Absolutely. Caley was created by a three-generation beauty family to be thoughtfully made for every stage of life, from baby skin to girls to grown-ups. The same clean standards run through our baby care, our girls' makeup, and our natural beauty line, so the products you trust for yourself are the ones you can feel good about sharing with your little ones.
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Choosing makeup for kids goes beyond fun colors and cute packaging—it starts with understanding what's inside the products. This guide explains which cosmetic ingredients parents may want to avoid, how to read labels with confidence, and what to look for when selecting age-appropriate makeup with transparent ingredient standards.
