What's really in a natural liquid lip

Do you really know if it's a natural liquid lip?

Liquid Lipsticks seem to be the answer to all our natural beauty product needs. These dry quickly and last for hours. No more embarrassing lip makeup stains on your coffee cup or wine glass. Less color feathering to the sides of your mouth half-way through a morning meeting or dinner date. These matte lip stains would have revolutionized our lip game if the benefits weren't actually too good to be true.  

We researched the lip makeup that claim to be natural beauty products. What we found was quite unsettling for clean cosmetics crusaders like ourselves. A lot of brands claim to have clean cosmetics while others still call their products natural liquid lips despite their use of harmful chemicals. We dissected dozens of labels and explored the safety rating on countless ingredients. What we found was definitely not the makings of healthy makeup.

There's (The Bad)

1. Parabens
2. Silicones 
3. Phthalates
4. Propylene Glycol
5. Petrochemicals 
6. Phenoxyethanol 
7. Artificial Dyes & Synthetic Fragrance 

Ours (The Good)

1. No artificial preservatives.
2. Pure mica pigments for long-lasting color.
3. Natural flavor and essential oils for a fresh feel.
4. Made from sustainably sourced materials and minimal waste.
5. Packed with antioxidants from our blend of fruit and floral extracts and plant-based ingredients. 
6. Hydrates and renews the lips with moisturizing butters and nourishing oils. 

We don’t want you to have to sacrifice the benefits of a matte lip stain. We worked for months to create a healthy beauty product that delivers the best natural liquid lip benefits you deserve. A natural liquid lip that will get through your day and into your night without the fuss. 

It was not easy creating this nontoxic beauty product. Most brands use these harmful chemicals for obvious reasons. They extend shelf-life or boost the scent. They make the lipstick glide on smooth or is the reason it dries instantly.

Of course, we came across the issue of getting the right color, having a creamy texture, presenting a delightful flavor, and creating a color that lasts.

Back to the lab over and over again. We continued to research plant-base ingredients and test and try until we developed a natural liquid lip that gives you the performance you need.

Finally, a natural liquid lip that works as hard as you do. Check out our nontoxic lip stain so you don’t have to compromise your health or your glam another day longer.

Color Crush natural liquid lip is the best healthy lip makeup that green beauty brands have to offer.

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