Our Story

Let's Get Real

It wasn’t until Cindy started wearing a lab coat that she became aware of the dangers lurking in conventional formulas. The awakening to harmful toxins came as a shock. But like many others, decoding ingredient decks and trying to uncover the actual sustainability of a product seemed confusing and overwhelming. Green options that are more like grey. Natural labels that are as fake as the plastic on which they were printed. Responsible claims that never unveiled or investigated the true source of their components. The pathway to better living shouldn’t be this confusing. Let’s be honest, confusing is boring and we don’t have time for that.