As clean as it gets!

All of our products are made with your well-being in mind. That’s why Caley only uses ingredients that score a 1 or 2 on the EWG toxicity scale in order to create products that are 100% safe. No parabens, sulfates, silicones, no phthalates, no petroleum or mineral oil, no artificial dyes or fragrances. We work tirelessly to develop the best nontoxic beauty products that don't compromise performance.

the new wave of natural

Serious skincare for makeup lovers

Since we do everything from development to production in-house, we're able to maximize the amount of high-powered ingredients in our formulas. That means advanced, high-performance beauty products at accessible price points.

We're makeup people...and we found that other makeup lovers weren't choosing natural because it was either too expensive or didn't compare to conventional color. So we set out with a mission to create healthy makeup that makes it easy to choose natural. Fun colors, playful packaging & multi-functional uses for an effortless routine.

This is the beginning of a beautiful friendship

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